I help startups and brands go to market with clarity — GTM strategy, brand strategy, growth marketing and campaign planning, built on research rather than templates.
"Most companies don't fail from bad strategy — they fail from executing the wrong strategy with confidence." — Kunal Binjewar
Building GTM strategy for a Silicon Valley product — a fresh startup by a Big Tech professional. Started with a $250 paid trial week. From LinkedIn content to a real global opportunity.
"The plan for digital outreach — DMs, niche community posts, and LinkedIn content — is exactly what we need. We want to delegate 100% of that people-facing work to you." — Silicon Valley client, Recite App
Growth with clarity — strategy and narrative built to convert, not to decorate a deck.
Full go-to-market roadmaps for early-stage startups — market positioning, ICP, channel strategy, action plan.
LinkedIn content in your voice, not mine. Weekly calendar, high-engagement formats, audience growth.
Brand audits, partnerships, campaign planning — finding the gap between where you are and where you should be.
Profile rebuild, content angle, reach strategy — built around real engagement, not vanity metrics.
Sharpening positioning, messaging and channel mix for strategy already in motion.
A running ledger of active and delivered engagements — not a highlight reel.
Discovered Lab0.ai on X and connected with Onkar, an IIT Bombay CSE graduate with a Y Combinator entry. This relationship became the first international client milestone above — full case detail there.
Built a "Real Talk" content framework — grounded storytelling, book-to-life content mapping, and profile optimization for a VP-level author voice.
Went from confusion to clarity — a 3-audience-bucket content strategy, weekly execution workflow, and a LinkedIn plus Instagram growth roadmap.
Self-initiated cold pitch. Identified the core gap — strong credibility, near-zero visibility. Strategy v2 submitted and charges discussed; building the execution plan now.
Inbound via LinkedIn DM. Sold on Nykaa, Myntra, Amazon and Flipkart with real products but no brand identity — built a 4-pillar GTM plus 90-day roadmap as a live hosted strategy page.
Original research, no templates — filter by domain or browse the full archive.
Researched on my own time — strategy, market position, and where I'd fit — then shipped as live, hosted pages.
A full GTM teardown of Youngun's culture-first ad model — why it works, the gaps in it, and a Tier-3 expansion strategy I'd pitch them.
Read the breakdown →How Anthropic is growing in India, the distribution gap versus ChatGPT and Gemini, and four GTM moves I'd own from week one.
Read the breakdown →A signal-based read on Aman Gupta's stealth startup OffBeat — what the hiring pattern and funding say about the product.
Read the breakdown →Audience built across LinkedIn and X, organically — no ads, no spend.
X (Twitter) · last 3 months
Whether you're a founder, a brand, or a senior professional — I work with people who want strategy that gets executed, not just documented.